It is necessary to know and better understand this question; How Can Google Ads Help You Advance Your Business Goals?
Note: Google Ads can help you reach your business goals by promoting awareness about your brand, driving sales in-person, online, in-app, and over the phone, and getting people to think about what you have to offer.
If you’re studying for the Google Analytics exam, you’ll most certainly be asked, “How can Google Ads help you advance your business goals?” Below are answers that will help you get what you are seeking.
- By spreading awareness of a brand
- By making sales in person, online, in an app, and over the phone
- By getting people to think about what you have to offer
Therefore all of the aforementioned is the answer you may be asking!
How Can Google Ads Help You Advance Your Business Goals?
Google Ads aid in the development of brand awareness. Ads are shown to individual people based on demographic information and search history. If new users fulfill the proper criteria, they will be displayed your adverts automatically, helping to spread brand awareness. When addressing the top of the sales funnel, brand awareness is critical.
People at this stage are looking for knowledge on how to fix their problems but aren’t necessarily ready to buy. You create trust and goodwill by getting in front of the customer at this level and answering their questions. As they progress down the funnel and become increasingly ready to buy, the likelihood that they will choose you as a solution provider increases significantly.
Google Ads can also help to increase sales in a variety of ways. For those who are more ready to buy, Google Ads allows you to directly reach the people who are looking for your service. The consumer will be in the consideration/conversion stages of the sales funnel at this point. And, given that 87% of customers begin their purchasing journey online, having your ads be the first thing they see boosts your ability to generate purchases both in-person and online. Include your address and phone number in your ad to promote in-person and over-the-phone sales. You can also include links to your website and app in order to increase sales.
Google Ads can also make people think about your products and services. Google does this by showing your ads to people who know your brand and are looking for your solution but haven’t been to your website in a while (Within the last 30 days). Users will be able to see what you have to offer and compare it to what your competitors have.
If you want to use Google Ads for your business but don’t want to waste money or time, you might want to hire a Digital Marketing Agency. They will give you a marketing expert who will work closely with you to help you reach your online marketing goals and make your business a success.